Living in one of the so called “fly-over” states I’m accustomed to hearing some candidates I’m working with wince when I tell them we are based out of Omaha, Nebraska. My first response to those individuals is to ask them if they have ever visited. 99% of the time the response is “no, but I can imagine what it would be like.”
I then proceed to inform them that my wife and I chose to leave Phoenix, Arizona for Omaha and were greeted with a stronger local economy, lower cost of living, four seasons, shorter commutes, increased money spent on public education, cleaner air and water quality, lower cost of living, stronger community pride, AND Husker football!
Ok, the last point might just be a personal choice, but I think you get my point with the list of positives we have experienced since moving to Nebraska two years ago. It is these types of things that employers in rural areas must highlight as they recruit healthcare professionals.
Below is a list of other notable factors employers can focus on to recruit top-tiered talent:
• Customized work schedules
• Increased compensation
• Student loan forgiveness programs
• Health Benefits (Medical coverage with no deductibles or co-pays, ect)
• Paid time off (Paid volunteer/community service time off)
• Transportation to and from work
• Assistance in finding a spouse employment
• Visa sponsorship
Bill Payson started working as a Senior Account Manager in the Physicians Division of Aureus Medical Group in August 2012. He was responsible for new client growth, current account management, and physician recruitment. Bill has since become a Regional Account Manager and serves as the team lead for the Physician Division that encompasses both direct hire placement and locum tenens. In his free time, Bill is busy taking care of his wife and newborn twin sons, and also running and golfing when he gets the chance.